Hi, I'm Sam (she/her)

I’m a research-driven UX designer who turns fuzzy problems into products people actually enjoy. Over the past three years I’ve shaped digital experiences for a Fortune 500 airline, a leading North-American gig platform, UNICEF Ghana, UNICEF Poland and the Bill & Melinda Gates Foundation, and audited and recommended user centric suggestions for IKEA Kreativ (Geomagical Labs) and designed products that range from creating future ready service design flows to public-health data tools used across the Global South.

My toolkit blends design research, systems thinking, and rapid prototyping. I earned an MA in Design Engineering from the joint Brown-RISD program, where I deepened my practice in ethnography and qualitative market research, and earlier graduated second in class from MIT Institute of Design after creating a WASH curriculum that reached 550, 000 Ethiopian students.

Today I collaborate with cross-functional teams to craft intuitive, inclusive solutions that move business metrics while improving everyday life. When I’m not in Figma you’ll find me pulling insights from field interviews or sketching the next service blueprint, always chasing the moment a complex system finally clicks for real people.

📨 Reach me at samyuktha_sam@alumni.brown.edu