Health economics for cancer screening  


Project type Collaborative self-initiated project

Brief "How might we empower one another to prevent, treat, and beat cancer?"

Collaborator Meru Vashisht- Design Strategist

About the project

This project was taken up as a means to warm-up and hone that design sprint muscle within us where we spent 2 days to dive broadly into the health care system around cancer care and then convened to work around the data we had gathered on day 3.

The "How Might We" Outburst

This project isn't just about early detection or timely diagnosis. This goes far before the idea of even getting a test. This works around enabling an individual to have a healthy mindset to well, health.

We tried to gauge different themes like people, automation and economics.

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The Solution Impact



Although the users may pause their subscription for a month in case of a budget crunch, they are nudged to provide an alternate month to compensate for the gap in saving thereby avoiding any delay in screening.

Upon maturity of the fund, the users are provided with a one month period to book an appointment for screening without any additional costs. After the completion of a month, they are charged a growing additional fee for the delay.

Our solution shifts from the traditional route of motivating users to use a sum of money and seek an appointment for cancer screening. Instead, it borrows from the analogy of monthly investments, creating a default choice of saving for health care screening



Our solution makes the test more affordable by gradually saving money instead of requiring a large sum of money all at once.

Moreover, it nudges the user's friends and family members to contribute towards her screening fund by notifying them around her birthday or anniversary.


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Implementing The Solution


Our solution doesn't overburden the user by asking them to fill a long list of health parameters, instead borrows from existing health tracking apps & only request for the missing information. 


On the basis of this self-assessed data, we recommend an appropriate screening test for the user without overwhelming her with too many arbitrary choices of tests. Further, we send them an email before their visit, highlighting everything she can expect at the screening.


Users are requested to share their experience and review the provider after the visit. Providers and screening facilities are recommended on the basis of these reviews. Once scaled to a large number of users, these reviews would hold the providers accountable and affect business.


The solution creates the user's support network even before the screening by allowing her family members and friends to contribute towards her screening fund. In case of cancer diagnosis, the user is reminded that she already has a circle of well-wishers who previously added to her screening fund.




Identity • Merchandise • Experience